Pipercross Air Filters, the performance arm of FCL have been making some bold moves over the last year and it all looks to be paying off. Pipercross have been making a name for themselves in Europe for a number of years in the performance after market, OE applications and motorsport sectors and a decision was made to build on this success. The decision was taken to make a big push into the US and ASIA markets, both have huge potential and would be an asset to Pipercross’ expansion.
We now have a fully stocked warehouses in both the US and Asia operating under the Pipercross banner, Pipercross USA and Pipercross Asia, both having fully trained technical and sales staff to ensure the best service. We have already secured some major dealers in both areas and everything looks promising. Dedicated websites have been set up to cover both the US and Asia to facilitate their dealers and customers alike, with news and blogs relevant to each country while still having access to all the news and releases coming out of Pipercross head office in Northampton, England.
With the success of Pipercross as a whole we have had more time to focus on our motorsport heritage and this year see’s Pipercross’ largest commitment to motorsport throughout the world. Pipercross are officially the most used filter in the BTCC the UK’ leading motorsport series, now covering over 60% of the grid. We are also supporting teams in various drifting series from the BDC to Drift Allstars, UK and European Rallycross, British and European Time Attack, single make race series all over the world and many more.
This success in motorsport is only coupled by the success in the motorcycles, as we now have a dedicated motorcycle division. We have been setting up new dealers worldwide with our motorcycle range, attending various shows and ensuring we have the latest filters available for a demanding market. This has resulted again in a great season of racing for us supporting the majority of the gird in the British Super Bike series, teams in World Superbike and supporters of single make race series.
We have now also increased our development program in house, having a full time development and motorsport team to ensure we have the latest products and releases before the competition. We are also doing a lot of design work for other companies who wish to have a filtration solution in their range under their own banner, this gives Pipercross further recognition in areas where would have missed out on the past.
It is this dedication and drive for success that keeps Pipercross at the top of the podium and we will continue to make sure we are at the forefront of filter design and innovation for years to come.